Instagram Engagement Rate Calculator
Enter your followers and average likes and comments to get your engagement rate instantly — with the benchmark for your account size.
Calculator
Instagram Engagement Rate Calculator
Enter your numbers and see how your engagement compares to accounts your size.
Use the average of your last 9 to 12 posts for the most accurate result.
You get 1 free run per day without an account. A free account unlocks 5 generations per tool, every day.
Create a free accountFrequently asked questions
What is a good Instagram engagement rate?
It depends on your size: under 1k followers, 8%+ is common; at 10k-50k, around 2-2.5%; above 100k, 1.5-2% is healthy. The calculator compares your rate to the right benchmark automatically.
How is engagement rate calculated?
(Average likes + average comments) / followers x 100, based on your recent posts. Smaller accounts naturally score higher because their audience is tighter and more active.
Want more than one run a day?
A free account unlocks 5 generations per tool per day, your growth dashboard and the engine.
Create a free account