Best Time to Post on Instagram
Pick your niche and see the strongest posting windows of the week as an interactive heatmap, plus your three best slots.
Interactive
Best Time to Post on Instagram
Pick your niche and see the strongest posting windows of the week.
Your niche
| 5-8am | 8-11am | 11am-2pm | 2-5pm | 5-8pm | 8-11pm | |
|---|---|---|---|---|---|---|
| Mon | • | • | • | • | ★ | • |
| Tue | • | • | ★ | • | ★ | • |
| Wed | • | • | ★ | • | ★ | • |
| Thu | • | • | ★ | • | ★ | • |
| Fri | • | • | • | • | • | • |
| Sat | • | • | • | • | • | |
| Sun | • | • | • | • | • |
Your 3 best slots this week
- 1Mon · 5-8pm
- 2Tue · 11am-2pm
- 3Tue · 5-8pm
Times are in your audience's local timezone. Confirm against your own Insights after two weeks.
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Create a free accountFrequently asked questions
When is the best time to post on Instagram?
It varies by niche: business peaks on weekday mornings, lifestyle in the evening and on weekends, food around meal times. Pick your niche above to see the pattern.
Should I just copy these times?
Use them as a starting point, then confirm against your own account Insights after two weeks. Posting in your audience's local timezone matters more than any generic chart.
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